Terra Gold Cube has unveiled its new campaign tagged, ‘One cube, endless possibilities’, saying the development is part of its determination to redefine consumers’ approach to seasoning and flavoring dishes.
Announcing this in a statement on Thursday, the company said the campaign followed the successful launch of the product.
It explained that with a focus on quality, versatility, and value for money, the campaign invites consumers to unlock the limitless potential of Terra Gold Cube, one delicious meal at a time.
The brand said that through the programme, it was inviting all consumers to embark on “a voyage of taste, emotion, and discovery, providing a superior taste to their meals without going through the pain of choosing varieties of cubes, thereby unlocking a world of endless possibilities.”
The statement added, “Terra Gold has a rich consistent taste that everyone craves. Be it hearty vegetable stew, delicious soup, or the aromatic richness of Jollof rice, Terra Gold amplifies the natural flavors of your ingredients, accentuating their essence with finesse and precision.” .
Speaking on the new campaign, Chief Marketing Officer, TGI Group, Probal Bhattacharya, expressed confidence that the product has the potential to be the gold standard in seasoning cubes that redefines the art of seasoning, one delicious dish at a time. Related News Don’t engage in divisive campaign, community electoral body warns candidates How Alao-Akala paid me N99m for his gov’ship campaign — Taye Currency QNET launches campaign
“With Terra Gold Cube, we are not just offering a seasoning option; we want to assure consumers that there is no need to worry about making the right choice of seasoning cubes
“Terra Gold is the definitive gold standard in seasoning cubes for providing that special taste across various Nigerian dishes and cuisines. As we look ahead, I am eager to see how Terra Gold becomes an integral part of kitchens around the country, inspiring individuals to experiment, innovate, and savor the endless possibilities that each Gold cube brings,” he said.
The statement also quoted a chef, Jane Benson, as sharing her thoughts on the new campaign.
“As someone who spends a considerable amount of time in the kitchen, I have encountered my fair share of challenges when it comes to using seasoning cubes. The pain points have been the lack of versatility, quality, and of course, the value for money,” she added.
“However, everything changed when I discovered Terra Gold Cube. I was finally able to use one cube for all types of meals. I was blown away by the complement in taste it added to my various dishes. Hence, I would recommend that you go for Gold for all your delicious meals. So, choose wisely, choose Gold.” she stated.